Presales software is not a traditional space that business owners invest in. However, presale is a crucial part of the sales process and software only makes things easy.
So, you know how companies need to do a bunch of stuff before actually making a sale? Like planning, coordinating, and showing off their products to potential customers? Well, that\’s where Presales Software comes in!
It helps the company come up with the best strategies to win over new customers. It\’s got a bunch of cool tools that focus on different aspects of presales like managing sales, creating useful content, and giving product demos that close clients.
In this article, we will discuss what presales are, their importance, and the top presales software that you can leverage to increase your closing rate. The software we have mentioned in this post is ranked based on its popularity, features, pricing, and the problems they solve. The more versatile a software is, the higher it\’ll be ranked.
So, let\’s start by knowing what presales are and why it is important.
What Do Presales Mean?
Alright, so, you know when you go to buy something, and the salesperson tries to convince you why it\’s the best thing ever?
Well, before that happens, there\’s a whole team of superheroes working behind the scenes. They\’re called the \”Presales\” team. Their job is to do all the groundwork, research, and planning to make the sales pitch a smashing success.
Let\’s say you\’re interested in buying a new smartphone. The presales team will gather all the information about the phone, its features, and its benefits. They might even do a demo or give you a test run to show how awesome it is. Basically, they\’ll make sure everything is set up for the sales team to swoop in and seal the deal!
Why Is Presale Important?
Presale is all about helping customers grasp how a product or service can perfectly fit their business needs. By having better communication right from the start, companies can make sure that customers get the most accurate and top-notch information.
And for businesses themselves, presales are a big deal because it lets them fully understand what the customers want and then come up with the absolute best solutions tailored to their specific needs.
So, you end up with a more personalized sales experience that\’s all about relevant solutions, smoother processes, and delivering exactly what\’s meaningful to the customers.
Oh, and another perk of presales is that it focuses on qualifying leads, giving demos, and gathering information. This way, sales professionals can save time and concentrate on closing deals with the most promising leads. It streamlines the whole sales process and makes companies run more efficiently. That means customers and decision-makers have all the info they need for a successful purchase.
Pretty neat, right?
Top 8 Presales Software For Sales Teams
Now that we have a pretty good idea of what presale is and why it\’s important, let\’s look at some presales software that will aid in fastening up the process.
1. Gong.io

You gotta check out Gong.io! It\’s like magic for customer-facing teams. They make the most out of those priceless client interactions
And guess what?
The platform does all the gathering and analyzing of data for you. It\’s a real time-saver!
The best part is that everyone on the team gets access to the juicy insights they uncover. So, the revenue and go-to-market folks can team up and figure out the best moves to seal the deal and make customers happy.
Also, Gong.io takes care of recording and transcribing all those sales calls. No more missing important details! And they analyze the calls too, which seriously amps up the whole sales team\’s productivity.
Key features:
- Call tracking
- Call scripting
- Multi-channel communication
- Performance metrics
- Onboarding
- Scheduled recording
- Training management
2. Walnut – Presales Software

Imagine you\’re a salesperson looking for a nifty tool to impress your potential customers and show off your product in a super cool way. Well, say hello to Walnut!
Here\’s how it works: you install a browser extension, and then you can easily capture screenshots of your product.
Next, you use Walnut\’s super user-friendly editor to string those screenshots together into a seamless tour. You can add steps, tooltips, and other helpful info to guide your leads through the tour – all without needing to know any fancy coding stuff.
Now, why should you bother with product tours in the first place? Simple!
They\’re a game-changer in your sales arsenal. Instead of sending boring old text emails or presentations, you can show them exactly how your product can solve their problems or fill in the gaps of whatever they\’re currently using.
Key features:
- No-code product tour builder
- Usage analytics
- User-friendly interface
3. Storylane

First off, Storylane presales software comes with a super cool no-code editor, which means you don\’t need to be a tech genius to work your magic. You can also add video and audio clips to your demos, making them even more engaging and captivating. Plus, it\’s not just a solo gig – you can collaborate with your entire cross-functional team on this platform.
And get this – Storylane automatically personalizes your content based on your role, company, or even your location. It\’s like it knows exactly what your prospects need to see!
Oh, and did I mention you can share those mind-blowing demos with your leads? Yeah, you\’ll be wowing them in no time.
And the cherry on top – you get analytics to track how your prospects are behaving with your content. So you\’ll know what\’s working like a charm and what might need a little boost.
So, if you want to take your presales game to a whole new level, you gotta check out Storylane. It\’s got everything you need to impress your prospects and seal the deal!
Key features:
- Interactive product demos
- Share personalized demos with your clients
- Create product tutorials
4. Vivun – Presales Software

Vivun is like the top player in the presales software world. They\’ve got this AI-powered platform that lets organizations easily keep track of all their presales activities in one place.
It\’s a real game-changer for presales employees too!
They can hop into Vivun, check out the data, and figure out which opportunities they should focus on first. And hey, if you\’re managing a team of presales employees, Vivun hooks you up with all the data you need to see how your team is performing and the impact they\’re making on deals.
Vivun is essential when it comes to presales software because it makes it a breeze to see how your presales efforts are going and which opportunities are worth prioritizing. Super handy stuff!
Key features:
- Calendar intelligence
- Time-series metrics
- Product gap analytics
- Team performance data
5. Seismic

Seismic is like the top-notch sales enablement software out there, and it\’s super cool. Do you know why? Because it handles all your content management and analytics in an automated way.
With Seismic, your prospects will be more likely to turn into customers fast, and that\’s because it offers personalized content based on real data. Everything you need is right there in one central hub, so it\’s all organized and easy to access.
And here\’s the best part – you can impress potential customers by giving them immediate answers to their questions. Say goodbye to delays due to lack of information.
Key features:
- Content import
- Advanced search
- Content utilization analytics
- Account-based engagement
6. Homerun Presales Software

Homerun Presales brings together all the presales data in one place. It\’s like a hub for your team to work with during the sales process. You can set goals for success and keep the prospects engaged throughout.
The best part is that you can collect all sorts of data right in the platform, and then use that info to create templates based on what works best in presales. This way, you can customize your plans for each deal to give them the best shot at success.
You can also track what your teams are up to, their activities, and workloads, which helps you figure out how to allocate resources effectively.
In a nutshell, Homerun acts as your go-to spot for all things related to presales. It keeps you informed with all the data, making it easier for you to make the right decisions.
Key features:
- Presales activity tracker
- Templates
- Product and feature request tracking
7. Hypercomply

Do you know how sometimes you have to do those security reviews and due diligence stuff for third-party vendors?
Well, HyperComply takes care of all that for you! It\’s got this cool AI and a team of experts working together, so you can finish those pesky security questionnaires in just 1 to 3 days.
Let me break down how it works.
First, it brings all your vendors together in one place, making it super easy for you to see their risks and take action if needed. Plus, you can track where each vendor\’s security review is at and what needs to be done next.
Secondly, when you need to add new tools or vendors to your team, HyperComply makes it a breeze! It helps you make sure those new guys are secure by using expert-approved security questionnaires that speed up the vendor review process.
So, all in all, HyperComply is like having trusty sidekick presales software to handle all your vendor risk management needs.
8. Go Consensus

Imagine having to Go Consensus presales software on your side. It\’s like having a secret weapon that turns your team from demo experts into trusted Presales consultants, all thanks to automated demos.
With Demo Automation, you\’ll take customer experience to a whole new level, pinpointing and engaging high-potential buyers, and supercharging your sales cycles for unmatched conversion rates. It\’s a game-changer!
Key features:
- Prioritize demo qualified leads (DQL)
- Automate a self-guided experience at the scale
- Discover them organically with embedded virality
- Scale your SES with interactive demos
Wrapping Up: Which Presales Software Is Best For You?
In conclusion, when it comes to choosing the best Presales software for you and your team, it all boils down to understanding your specific needs and objectives.
Take the time to evaluate various options, considering factors like automation capabilities, customer experience enhancements, and sales cycle efficiency. Look for a solution that aligns with your business goals and provides the right tools to transform your team into top-notch Presales consultants.
Remember, there\’s no one-size-fits-all answer, so don\’t hesitate to try different presales software and explore what works best for your unique requirements. Whichever presales software you choose from the list or otherwise, the key is finding the perfect fit to boost your sales success and take your business to new heights.
Happy presales software hunting!