The 5 Types Of Sales Product Demonstration

In the world of sales, a sales product demonstration is a crucial tool that allows salespeople to showcase their products or services to potential customers. It\’s like a captivating performance, where the salesperson takes center stage to impress and persuade the audience – the prospects – of the value and benefits their offerings can bring.

Understanding the four types of sales product demonstration is essential for salespeople looking to excel in their craft. Each type comes with its own unique approach and techniques that can make all the difference in turning a hesitant prospect into a satisfied customer.

Whether you\’re a seasoned sales professional or just starting in the field, mastering these sales demo types can significantly enhance your ability to engage with customers, address their needs effectively, and ultimately boost your sales figures.

So, in this article, we\’ll delve into the four distinct types of sales demos, providing you with valuable insights and tips to empower your sales pitches and drive successful outcomes.

Let\’s get started!

 

Sales Product Demonstration: A Brief

Sales demonstration is a pretty cool way of introducing and promoting products to potential customers. Whether it\’s a new product hitting the market, a fancy upgrade of an older one, or something totally fresh and never-seen-before, demos are the way to go.

You know why?

Because they let you see the product in action, right there, real-time! It\’s like a test drive but for products.

And guess what?

Demos do more than just show off the product\’s performance. They also let customers try it out, so they can see for themselves if it\’s the real deal. It\’s like giving them a sneak peek of what they\’re gonna get. Plus, it helps sellers understand their target customers better, which is a huge win-win.

So, in the sales world, a sales product demonstration is like a secret weapon – powerful, effective, and totally awesome!

 

The 5 Types Of Sales Demonstration

 

The five types of sales product demonstration relates to the different stages of the sales demonstration. What do I mean?

Well, some demos are introductory in nature and some are in-depth guided tours. Some may focus in a physical store or a kiosk at a fair, while some may be online about say a SaaS product.

The list below categorizes the demos in five various parts that we have identified. This list is of course subjective and businesses may come up with different categories for demos, however these lay down the basic understanding on the types of sales demos there are, or can be given.

So, let\’s take a look.

 

1. Introductory Pre-sales Demos

Before folks even think about buying your awesome product, they gotta know what the heck it is, right? That\’s where the introduction demo comes into play!

It\’s like a super quick and snappy show, lasting only 2-3 minutes, where you give them the lowdown on how your product tackles their big business problem. And here\’s the secret sauce: keep it all about the benefits it brings to their business, not just a laundry list of product features!

Videos, slide shows, or simulations work like magic for these intros. You can slap \’em online, hook \’em up to your marketing campaigns, or have them front and center on your website.

So, next time you\’re out to woo potential customers, don\’t forget to impress \’em with a killer introduction demo that leaves \’em wanting more!

 

2. In-depth Product Guides

 

The whole point of a an in-depth product guide is to teach your potential customers about the product…fully. But this part can be divided into two parts. The first can be an overview of the product demo and the other can be a detailed guide of each feature.

What to do in the overview part of the sales demonstration?

Keep it snappy, around 5 minutes tops! Focus on tackling a specific business problem and show how your product swoops in to save the day. Now, here\’s the thing – you gotta go deeper than the intro demo, but hold up before you start listing all the product features!

Instead, keep your eyes on the prize and highlight those business outcomes that\’ll make your prospects go, \”Wow, this is exactly what I need!\” Remember, it\’s all about educating them and showing how your product can be the answer to their prayers.

And what about the detailed guide?

Alright, here\’s the deal: at this stage of the game, your potential customer has been chatting it up with your awesome sales team, and they\’re just about ready to seal the deal.

As things heat up, more folks will jump into the mix.

Yep, we\’re talking about company big shots, the tech-savvy IT department, or maybe both. They all want to get in on the action and dig deeper into what your product can really do. So get ready to impress and answer their burning questions – it\’s showtime for your product\’s capabilities.

Talk about specific pain points that majority customers face. Also, talk about the features of your product that solve those problems and address the pain points.

 

3. In-store Sales Product Demonstration

 

Picture this: you walk into your favorite store, and there it is – a vibrant in-store sales product demonstration! The sales rep greets you with a smile and effortlessly starts showcasing the product\’s features while engaging you in a friendly chat.

These demos work like magic because they create a personal touch, making you feel valued as a customer. They address your specific needs, answer questions, and even offer real-time solutions. The hands-on experience and human interaction build trust, erasing any doubts you may have.

It\’s an immersive, conversational experience that leaves you convinced that you need that product in your life.

 

4. Trade Shows & Fairs Sales Demonstration (aka Kiosk Sales Product Demonstration)

Imagine a trade show as a big, fancy gathering where companies from the same industry come together to show off their awesome products. It\’s like those cool in-store demos, but the crowd here is all pumped up customers who are super interested in that specific industry. So, it\’s a golden opportunity for businesses to connect directly with their target audience and make a deal!

Why trade shows are an effective place for a sales demonstration is because you get a ready-made audience who is already interested in your niche. They are more likely to be interested in what you have to say. Even Apple started with Steve Jobs and Steve Wozniak selling Macintosh-1 at a kiosk.

 

5. House Visit Sales Demonstration

An in-house sales product demonstration rocks because they bring the sales pitch right to your doorstep! Think about it – you don\’t have to drive to the store or deal with a crowded showroom. Nope, the salesperson comes to YOU! It\’s like having a personal shopping experience in the comfort of your own home.

And here\’s the kicker: seeing the product in your own space helps you imagine how it fits into your life. It\’s way easier to say \”YES\” when you can practically see yourself using it every day. So, next time a salesperson knocks on your door, be ready for an in-house demo that\’ll blow your socks off!

 

Conclusion

A sales demonstration can be of several types, but the underlying factor is whether you can make the sale or not. At the end of the day, the purpose of a sales product demonstration is to convince the buyer through product feature details how their problem can be solved.

By going through the five sales product demonstration we have listed in this article, you can decide which one is suited for your particular product. However, making the sale is in the hands of the salesperson.